7 Non-Negotiable Steps For Social Media Marketing Success!

Here are the 7 non-negotiable steps for social media marketing success:

1. Point of Differentiation – You must have a clear and concise point of differentiation that a niche market (segment of mainstream) truly values and understands.

What one thing can you say that positions you as the only company in the world (your customers world) that can do it? Go for the edges—the greenest, fastest, best, largest, most convenient, privileged, open sourced, proven, cutting edge, risky, safe, new, classic, and etc. You can find more on differentiation here.

2. Point of View Content (POVC) – You must have a remarkable report, ebook or guide that clearly demonstrates your methodology or process. I also refer to this as prospect content. Example:10 steps to x, y or z.

The purpose of this specific piece of content is to educate interested prospects on the method or process you use to get them a result and ignite your selling efforts. This tool is the strategic asset your business needs to communicate upon your point of difference. You can find more on my approach to content marketing here.

3. PR Relationships – Getting positive features and mentions of your business, service, products, people and events in the media channels that your niche market consume is essential for social media success.

The credibility that comes with media coverage is something you can’t buy and acquiring this coverage is essential. You can find more on my approach to building relationships with reporters and journalist here.

4. Presentations – You must be presenting seminars, webinars, and workshops based on the point of view content above.

Presenting is a great tactic that is underutilized. Getting a stage (online or offline) presents unique long-term marketing opportunities for you. It places you face to face with a roomful of prospective clients who have signaled their interest in you and your topic by showing up.

You have the rare chance to meet and address people who want to learn about you and what you have to say. And you don’t have to find them—they come to you. As a marketing opportunity, what could be better?

5. Online Content Platform – Your web site, blog or central content hub must be full of educational content, articles and how-to information. 

The truth is the act of blogging itself does not matter any more, but the act of consistently creating content that educates, that is easy for search engines to find and index, easy to share, attracts links, creates a searchable and archievable body of work on a subject and will never be seen as inorganic or a violation by Google has never, been more important.

Create content to answer common problems or questions customers have with your service or product.

6. Marketing Automation – You must employ marketing automation in the form of landing pages that you can measure.

Landing pages describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the social media marketing toolbox for every imaginable business, including local brick and mortar types.

Most businesses that do social media still send traffic to their homepage or product page. Where the prospect then has to make a conscious choice as to why they’re there or they get distracted by all the other great information they find. Don’t Do That! Use landing pages to drive leads to take one profitable customer action.

7. Business Objectives – You must have a marketing plan that focuses on business objectives.
There’s no way around this last non-negotiable. It doesn’t matter what your business goals are, it’s just more important to clearly identify them. 

Also have a clear understanding of your customers’ desire and problems, so you can figure out how your social media marketing efforts will provide value to your customers. Connect those desires and problems with your social-media strategy.

The cold hard truth for small to midsize business owners is that spending your valuable time and resources on social media is a huge waste of time for your business if you have not built the strategic foundation that can use social media channels as outposts for your marketing.

I am not saying that social media channels alone are a waste of time as an essential marketing activity, far from it. My real point is that social media channels are growing in importance for SMBs, but hold little value to the business that has not built a strong strategic marketing foundation.

http://www.business2community.com/social-media/7-non-negotiable-steps-social-media-marketing-success-01192873

The Edge: Three Far-Reaching Internet Marketing Myths!

Just like urban legends, new Internet marketing myths tend to gather strength and speed each year. But before you make any meaningful changes to your strategy based on these whisperings, separate the hype from the hope. 

Here are the top three Internet myths that may be hurting your rankings and conversion ratio in 2015:

Myth #1: Bigger Is Better Reality: A website with more pages in the Google index will not automatically rank higher than sites with fewer pages. 

If this myth were true, the US Food and Drug Administration site would rank higher than WebMD and Wikipedia for any of the search terms related to breast implants, as the FDA has 20 million indexed pages and the other sites have far fewer. 

In fact, the Google Panda algorithm was designed to penalize sites that have an excessive number of pages with low-quality content. What to do: Type your site’s address in the Google search box, and a list of indexed pages will appear. 

Next, count the number of true content pages on your site. If your site has 7 to 10 or more times the number of indexed pages as pages of real content, you could have a problem. You can do the same exercise for your competitors. 

Myth #2: Citations Can Be Automated Reality: Citations are increasingly important for Google rankings. A citation refers to the appearance of your business name and address on other websites, blogs, and social media channels—even if this doesn’t include a link back to your website. 

Another word for a citation is NAP, which is short for name, address, and phone number. If your citations are inconsistent, your rankings will suffer. Unfortunately, software cannot circumvent this problem. 

Yes, there are a number of software services that can help with citations, such as Universal Business Listings, Yext, and Localize, but they can’t access or update listings you have in society or vendor websites. 

These listings are important because they appear on highly credible websites. In addition, these automated services are hardly infallible, and have been known to incorrectly overwrite citations. What to do: 

Keep on top of all your citations, and make sure they are consistent. Don’t outsource this important exercise without oversight. 

Myth #3: Security Increases Rankings Reality: Über-secure websites—ie, those with the HTTPS—don’t have a ranking edge on Google. This is only a ranking factor for websites that store protected information—not plastic surgery practice websites. 

Moreover, moving to a secure server is not necessarily going to aid conversion. For a site to be fully secure, all sources of information that appear on the site must also derive from secure sources. 

If you want to pull videos or other interactive tools into your site to help with conversion, and these do not come from secure servers (which many do not), then you can’t use them. That could limit your flexibility without providing any benefit. 

What to do: Nothing. You can keep your http and continue with business as usual. 

http://www.plasticsurgerypractice.com/2015/03/edge-three-far-reaching-internet-marketing-myths/ 

Success Comes From Education: Learn About Internet Marketing!

Every so often, we have an idea that could make a great business. The Internet makes an amazing breeding ground for these ideas. It can be an amazing way to turn that idea into a legitimate business goldmine. 

Plus, the Internet can teach you the marketing tips you'll need along the way. Use these tips for some help on your way.

Pay attention to what the competition is doing and use their ideas as a learning experience and guide. Browse competitors' sites to get ideas on marketing and advertising strategies, and then incorporate them into your own site.

Think about methods you want to use to advertise your webpage. Some easy ways to share your site are to post on blogs, use social media, and put posters in businesses in your area. There are endless ways to drive visitors to your website. It just takes some creativity.

Solicit feedback whenever possible. This is important to ensure you are getting an accurate portrayal of how your business is viewed by others. Get feedback from anyone you can, friends, family and potential clients. Use their advice to improve your website.

Invest some time in learning basic web design techniques and principles. You can find online courses that will teach you HTML, CSS and many other programs that assist with web design. Set aside half an hour daily to learning about web design. This allows you to steadily learn what you need to work on your webpage.

Internet marketing can seem difficult. But don't get discouraged and quit. When you feel discouraged, remind yourself that success may be just around the corner. Make sure you have everything ready to go when you are ready to get started in your venture. 

Oftentimes, Internet marketing requires consistent and painstaking work. Keep your focus on your end result and realize that your hard work will pay off.

One way to provide high-quality content and advance your Internet marketing goals is to secure interviews with respected authorities in your website's niche. 

Videos, audio files, or plain text can all be used to present an interview. Use these interview to provide your readers with fresh quality content and to reach out to new readers who belong to your interviewee's circle.

Make a plan for your site and stick to the plan. Determine the type of content you would like to write as well as the directories you want to submit to. You have to remember that certain directories have specific requirements that you have to follow in order to make submissions. 

When you keep these guidelines in mind, you can create the best submissions.

Luck is not enough for your internet marketing venture, rather you should always work hard. Large, successful businesses have become profitable this way, not through luck. 

For example, when Bell telephone was struggling to get started, its owners tried to sell their rights to Western Union for $100,000. Not at all. They had a well-oiled marketing machine.

Selling bundled merchandise of similar products at bargain prices is definitely something to consider. It is important to have the terms and disclosures clearly stated on any marketing materials you send out.

Knowing what your competition is up to is a necessity if you want to stay ahead of them. If you check out your competition, you can find what you need to do. 

Look through the websites of your competition. If you see that they are lacking in services that you offer, boast this in your advertising copy.

As stated in the introduction, the top goal of a business is to stay in business. Ongoing success is the actual measure of success, whether your business is small or even if we're speaking about a Fortune 500 corporation. 

Be patient, and apply yourself; establishing yourself as a major brand can take some time.

http://www.rezeptewiki.org /wiki/Success_Comes_From_Education:_Learn_About_Internet_Marketing

Online Marketing Strategies : How To Market Your Business Online For Less!

How to market your business online: When looking for online marketing solutions the choice out there can be very daunting and so many of the options, such as the use of paid ads are so expensive!

You are looking for online marketing strategies that work – but at the same time don’t break the bank! The good news is that you do not have to pay a fortune for paid ads to get your business or website seen all over the internet. 

You also, do not personally need to know how to do it. Let the experts take over and you can get on with running your business and helping those clients at whom you are aiming your website and your company.

Marketing a business online or marketing a small business online need not be a complicated process if you outsource the marketing to a company which is both reliable and a whole lot less money than those paid Ads! 

You can build your online business strategy with their guidance and their expert knowledge and literally have your business all over the internet!

Online marketing strategies:
 The online business strategies and online marketing solutions they will build with you, will include the use of a variety of media. 

How to market your business online needs to include this variety in order to work. The use of social media, video marketing and search engine optimization are just some of the techniques they will use. These are online marketing solutions which just plain work!!

Lets get traffic over to your website and get your clients and customers eyes on your website today! You need a solid online business strategy in order to do this. Paid ads are expensive and are not necessary. 

There are plenty of other online marketing strategies to use and these guys know them all. They have been helping people with marketing a business online with a great deal of success and clients are always satisfied with the results. 

These are online marketing strategies and online marketing solutions which work!

http://www.finreg21.com/online-marketing-strategies-how-to-market-your-business-online-for-less 

Online Marketing Tips That Are Easy To Understand!

TIP! To help convince your audience that they should purchase your product, link them to a page that offers relevant information in an engaging way; perhaps through a video. They will feel they know more about what they are buying.

The key to successful Online marketing is recognizing a need or want and filling it. Try to anticipate what questions you can provide answers to or problems you can solve. By helping others with problems, they will ultimately become great customers that return year after year.

TIP! You should invest time to learn how to design websites. There are plenty of guides online that will teach you almost everything you need to know about HTML and CSS to get your web design training off on the right foot.

Get frequent feedback. It is important because your personal perception of pricing or site design may not be that of the customers. Accept feedback from your family, clients or peers. Take all feedback under advisement and make any changes that you see fit.

TIP! Having a squeeze page is a good way to grow a contact list. A squeeze page is a smart way to encourage visitors to provide their email address.

Your website marketing can be in places other than the internet. You can contact other bloggers or anyone else in your field and then hold a conference some place in person. This will have them become more familiar with your brand; this will make them more excited about writing about your products.

TIP! Making sure to include captions in your images is a great tip to employ. As the search engine spiders crawl around looking for things to grab to pull to the surface, your text captions might just help your site rankings out in a big way.

You should make sure your website offers a unique experience to your visitors. With such a large number of websites on the Internet, it is important that your site stand out. Highlight a special service you provide to bring in traffic.

TIP! One good tip for Internet marketing is to have an awareness of your competition. It isn’t hard to view your competitors and evaluate their features.

In the end, internet promotion is one of the very best ways to get your site noticed. For your internet marketing efforts to succeed, you need to have a good understanding of how it works. Take the advice given in this article and use it to cement your understanding on how to become a successful Internet marketer.

http://strongurgetofly.com/online-marketing-tips-that-are-easy-to-understand/

Facebook Lets Marketers Dig Into What Consumers Are Talking About!

The new tool, called topic data, enables brands to examine the social network users’ posts and actions related to particular topics. For example, a fashion retailer can use topic data to see the clothing items its target audience is talking about to decide which products to stock.

Consumers create a lot of data on Facebook as they share posts and links and as they comment, like and share others’ posts. 

Now, using a tool called topic data, marketers can tap into that well of information to discover what Facebook users are saying about events, brands, subjects and activities on the social network.

The tool mines Facebook users’ posts for keywords and phrases to help marketers learn what consumers are saying about a particular topic or product.

For example, a fashion retailer can use topic data to see the styles its target audience is talking about to decide which products to stock. 

Or a beauty supplies retailer that sells a hair de-frizzing product can use the tool to find the demographics of people talking about how humidity affects their hair to better understand its target audience.

Marketers can also see words that regularly appear with a target word, such as “humidity” and “hair spray.”

Facebook says topic data can help guide marketers’ ad buys but cannot be used to target ads directly. Topic data is distinct from vendors’ tools because it examines all Facebook users’ posts rather than select samples, the social network says. 

Moreover, topic data delivers analyses and interpretations of the information, not actual topic data.

Facebook says it keeps users’ information private by grouping the data and stripping it of personal information.

The social network is working with data vendor DataSift to license the information; DataSift is also one of two vendors authorized to resell access to Twitter’s real-time and historical tweet stream. 

For now topic data is available only to a limited number of DataSift clients in the United States and United Kingdom, but Facebook says it plans to expand availability.


https://www.internetretailer.com/2015/03/11/facebook-lets-marketers-dig-what-consumers-talk-about

Improve Your Chances For Success With These Online Marketing Tips!

TIP! Don’t put the cart before the horse when it comes to SEO. A good site drives good rankings, not the other way around.

Every so often, an idea hits that is just perfect for a business. Luckily, you can turn your idea into a money making business with the Internet. Use these tips for some help on your way.

TIP! The purpose of Internet marketing is to recognize a problem in which you should fix. You should have a clear goal in mind when you throw your doors open for business.

In order to persuade your visitors to purchase a product, refer them to a page that will show them content concerning the product an example would be a video. 

This will arm them with more information about what you want them to spend their money on. This demonstrates that you aren’t just after a sale, but that you want to make sure they are well informed about a particular product before deciding whether or not they want to purchase it.

TIP! When choosing a tag for your website, it should be your best attempt at summarizing the core meaning of your business. Many people will either be enticed further or steered away by what they read in your website’s tag.

If you are interested in having a trusted site, write a FAQ. In many cases, a good FAQ can head off a visitor’s problems before they become too frustrating and keep them satisfied with your website.

When the customer can see the benefits to your products in a clear and concise manner, there greater the chance they end up making a purchase.

TIP! When marketing your product, it is important that you have a FAQ. For all questions or issues on the site, you should have a good response that helps to alleviate any concerns the customer may have.

When you take time and learn the fundamentals of web designing you will succeed. There’s plenty of information online about CSS or HTML that will help you in web design. You should set aside a specified time each day for at least a month to learning the basics to webpage creation.

TIP! Internet marketing can take place in places other than the Internet. You could attend conferences, trade shows and other events for instance.

Always provide the information and answers that customers are seeking and make it easy to find. A minimalist one page website which only provides your business address and hours isn’t going to draw traffic and will be easily passed by. 

Include articles, reviews and any other content that helps potential customers know that your business is of high-quality.

TIP! While you may become frustrated, giving up on your internet marketing dreams is a sure way to fail. When you feel discouraged, remind yourself that success may be just around the corner.

As mentioned in the introduction, any business ultimately wants sustainability and longevity. 

Whether your business size is large or small, continued success comes from an effective marketing strategy. The tips listed here should help you build a solid website marketing company.

http://strongurgetofly.com/improve-your-chances-for-success-with-these-online-marketing-tips/

Mod Girl Marketing Shares 8 Quick Tips for Twitter Lead Generation!

Mandy McEwen, founder of Mod Girl Marketing, discusses how to attract more Twitter followers who will convert to buyers, and how to use the latest social media tools for better social media monitoring.

With an estimated 288 million active monthly users, Twitter is a beacon to marketers that can't be ignored. Not all of these users are prospects, of course, which poses a challenge for marketers who wish to find people who would be genuinely interested in their offerings, as well as people who are further along the purchase cycle and ready to buy. 

In last week's blog, Mandy McEwen, founder of social media firm Mod Girl Marketing, offers eight helpful tips for more effective Twitter lead generation.

 "Twitter offers a lot of built-in functionality that can help marketers a great deal," explains Mandy, "but these features are not always evident. For instance, many marketers are still lagging behind the use of Twitter Cards, which are a really easy way to add a call-to-action to tweets."

 In addition to the use of Twitter cards, Mandy discusses how to use social media tools to improve social media monitoring. A few of her favorites include Hashtagify.me, Topsy, Hashtag.org, Sprout Social, Socedo, Twubs, Chat Salad, and Tweet Reports. 

She uses these websites to look up industry-related keywords for her clients, as well as monitor brand name mentions, find relevant chats to join in real-time, search for more qualified prospects, and create branded landing pages for big client hashtag campaigns.

 "There are so many different apps and tools out there, it can be really confusing for marketers to know what is most intuitive to use, what has the best features, or how to use these tools to reach a specific goal," says Mandy McEwen. "I do a lot of consulting with business owners to tie the use of these tools into a larger social media strategy. 

A lot of times people just want to know what tasks are most important and how to accomplish them in the quickest, most efficient manner. A social media consultant is a great way to cut-to-the-chase and avoid countless hours spent reading articles, sifting through business sites, or doing trial-and-error."
 

http://www.digitaljournal.com/pr/2486885

Best Online Marketing Tips!

Frequently, prior to prospect signs up with, they will certainly contact you. It is necessary to place a call number in your automated communiques and also newsletter campaigns. It good to have potential customers calling you regarding joining, instead of chasing and marketing to folks. 

The mind frame has moved. They view you as an instructor that can offer support. They discuss your passions. You develop cash with each other. That is the heart of attraction marketing.

I likewise took into consideration analytics. As a search marketing professional, analytics is the overview which I follow to figure out campaign performance or to supply direction for future search engine optimization or paid search efforts. 

This is one challenging place for Facebook - you obtain web page insights which are similar to state, lead forensics, however you don't obtain keyword searches from external sources (say, Google or Yahoo) nor do you reach view exits, bounce price, top web pages, and so on. 

My guess is that you can potentially incorporate Google Analytics tracking code into your very own Facebook page to expose some of that data, however I've not personally attempted it (if you have, kindly let me understand your encounter in the remarks).

The more details you request, the greater your opt-in conversion rates are. You will easily as well as swiftly be able to qualify a lead. If you utilize lead forensics, it will certainly do the getting approved for you. 

A service like AWeber is ideal for a person without a whole lot of background in net innovation. It will certainly enable you the flexibility of creating one-of-a-kind opt-in web pages swiftly. Your opt-in page can be available in a snap.

Some concentrate on web link building as well as link appeal. They will put associated with your sites on websites which are frequently seen by web users. 

They could additionally enhance your position on search engines by making your link a lot more prominent. The more preferred your site is, the greater the variety of folks which will discover your website.

This is the Holy Grail of conversion technique. A custom, developed from the ground up, automated webinar platform developed to blow the lid off your results quick by CONSISTING OF direct with Facebook in a way no added computerized webinar system ever before has.

Besides setting you back less compared to hand-operated SEO, specialized Search Engine Optimization software conserves you a large amount of time. 

It allows you to rapidly surpass those of your competitors, that can not react fast to modifications that occur in online search engine universe each day. SEO techniques are especially convenient at show business of website analysis, due to the fact that with their assistance it takes minutes to accumulate the necessary information and also stats. 

For circumstances, it takes a great deal of effort and time to by hand check your website for replicate material, while Search Engine Optimization software application can do it in a matter of seconds.

Have a friend with a blog site internet site? Otherwise, make some! Locate customers with blogs in a similar particular niche, inquire to include a connected to your site in exchange you do the very same. Browse engines also like it when they view websites are being connected to, they may take it as useful details.


http://wgvc.sa.edu.au/?option=com_k2&view=itemlist&task=user&id=4414