The Internet has changed most everything, and that includes the advertising industry. Companies have shifted dollars from print to the web. Ads once created for television now are available forever on YouTube, and maybe never were even broadcast anywhere but online.
The advent of social media has also blurred the boundaries between advertising and public relations. Companies can share their message directly with customers or those whom they identify as potential customers.
How do businesses know what to use and how to use it? Many rely on communication firms as their partners.
“We help our clients in using social media,” said Dan Smith of Flightpath Creative in Traverse City. “It’s not to close business, but to expand your brand and build relationships.”
Justin Mortier, the general manager of Grand Beach and Sugar Beach Resorts in Traverse City, concurs. He uses social media to tout the area and its attractions.
“The instantaneous nature of social media isn’t an imperative. We’ve invested thousands of dollars for an app to focus on the experience in Traverse City. We use social media to complement that,” he said.
Social media giant Facebook is now a ubiquitous presence for many businesses. They cite its ease of use and the fact that so many people have connections to it.
“Everybody and their brother is on Facebook,” said Rod Call of Great Lakes Sailing. “We know where our customers are: Detroit, Grand Rapids, Chicago, Texas, Florida, Canada. We can reach out to people via Facebook.”
Bob Streit of Twisted Fish Gallery in Elk Rapids likewise uses social media in concert with his website to maintain and build his business.
“Facebook is a way of communicating news and activities,” he said. “We’ve got over 5,000 friends and it goes up 50 to 60 per week. Those are contacts we didn’t have two or three years ago.”
How do businesses know what to use and how to use it? Many rely on communication firms as their partners.
“We help our clients in using social media,” said Dan Smith of Flightpath Creative in Traverse City. “It’s not to close business, but to expand your brand and build relationships.”
Justin Mortier, the general manager of Grand Beach and Sugar Beach Resorts in Traverse City, concurs. He uses social media to tout the area and its attractions.
“The instantaneous nature of social media isn’t an imperative. We’ve invested thousands of dollars for an app to focus on the experience in Traverse City. We use social media to complement that,” he said.
Social media giant Facebook is now a ubiquitous presence for many businesses. They cite its ease of use and the fact that so many people have connections to it.
“Everybody and their brother is on Facebook,” said Rod Call of Great Lakes Sailing. “We know where our customers are: Detroit, Grand Rapids, Chicago, Texas, Florida, Canada. We can reach out to people via Facebook.”
Bob Streit of Twisted Fish Gallery in Elk Rapids likewise uses social media in concert with his website to maintain and build his business.
“Facebook is a way of communicating news and activities,” he said. “We’ve got over 5,000 friends and it goes up 50 to 60 per week. Those are contacts we didn’t have two or three years ago.”
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