Online video is undergoing a revolution. Are you prepared? Read on for important facts every marketer should know.
Digital video is complementing traditional TV in a measurable way
The days (and mindset) of "digital video vs. traditional video" are fading away. The industry looks at analytics to support opinions, and the fact is that there's no competition between the two.
The days (and mindset) of "digital video vs. traditional video" are fading away. The industry looks at analytics to support opinions, and the fact is that there's no competition between the two.
In fact, the opposite is the reality. Digital video is proving to be a complement, rather than the enemy, for reaching the maximum amount of viewers. Marketers are coordinating their TV buys with digital video and are finding huge success.
When you coordinate the two, your cost-per-point goes down significantly and your reach increases dramatically.
Mobile video advertising will be soon standardized
Mobile is the finest delivery platform for digital video. Like display, it's gone through many iterations of standardization.
Mobile video advertising will be soon standardized
Mobile is the finest delivery platform for digital video. Like display, it's gone through many iterations of standardization.
It seems everyone has their own best practices for digital video delivery. Specifications will soon be the same across the board as programmatic video continues to explode. This popular delivery method is forcing standards in order to optimize buys and reduce technical issues.
More premium inventory is coming online
Programmatic video has the same perception challenge as programmatic display. Many marketers believe that inventory is remnant and low-quality.
More premium inventory is coming online
Programmatic video has the same perception challenge as programmatic display. Many marketers believe that inventory is remnant and low-quality.
This is not true. In fact, since video is the most engaging media format and the various ways to expose it to audiences are only increasing, the quality of online video is going through the roof. Ads are shorter, slicker, and better produced than ever before.
Guy Yalif, VP of global marketing for BrightRoll speaks with iMedia at the 2015 Clorox iConnect conference about why these reasons all spell one thing: a bright future for digital video, especially in the programmatic space.
Guy Yalif, VP of global marketing for BrightRoll speaks with iMedia at the 2015 Clorox iConnect conference about why these reasons all spell one thing: a bright future for digital video, especially in the programmatic space.
No comments:
Post a Comment