It is a fine balancing act to know how often to update your website or blog and news section without over burdening your company resources.
Some people think that updating your blog section on your website on a daily basis is much better than adding a quality article, say once a week for example. We couldn’t disagree more with this idea!
We think it is very important to add work and content to your website that is unique, and offers insight into what your business is about. This work should therefore be carefully written and will take time to produce.
We like to guide our readers, to the best places to get further information to help your SEO project, why not read this great article on Search Engine Land about Content Marketing done right.
We think it is much better to write a quality article that is unique and offers an excellent user experience- as opposed to adding generic content on a daily basis, with any old rubbish written!
We think by adding content on a daily basis, you’re putting your business on a treadmill that many small businesses can’t keep up with over the long term.
So don’t compete with rubbish, add really valuable, resources or guides, and give away free information, this will attract an interested target audience, this is all good for SEO!
Of course it depends on your businesses resources, in terms of how often you can update your websites blog section or news articles for example.
But you should really think of any free time you have, and make a date each week to update your sites blog or news section.
The more high-quality work the better, after all your competition will be doing it so it is a battle for who can offer the best user experience, and in today’s SEO age that’s through Content Marketing.
This article has been designed for small businesses in mind, so we would therefore say it is more important to write a quality article say once a week, if you have a small amount of resources rather than task somebody with updating it on a daily basis.
And a top tip, don’t let someone go too much off topic, write about your business, whats happening in your business, or changes that are impacting your business directly.
In our view, off topic content marketing is a waste of time, yet of course to every rule in SEO there are exceptions, that can instead make an idea work to their companies advantage.
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