7 Tips for Increasing Landing Page Conversions!

It’s not hard to create a landing page, but very few marketers are skilled enough to maximize its value. In most cases, this is because people don’t understand how these tools work and what users are looking for.

If you educate yourself on proper landing page practices, you can become a more successful and informed Internet marketer. For optimal results, keep the following tips and best practices in mind:

 

1. Focus on driving targeted traffic
The problem with low-converting landing pages isn’t always the landing page itself. In other words, your landing page could be perfect and still not convert.

In this case, the problem is almost always directly related to the quality of traffic you’re getting. Your focus from the start should shift to driving highly relevant traffic that will have an interest in what you’re offering, otherwise you’ll experience unusually high bounce rates and few conversions.

2. Use a single CTA
As for the landing page itself, don’t overdo it. Simplicity is best, and a single call to action is typically more effective than multiple calls.

After you decide what your CTA will be, pay attention to where you place it. Ideally, it should be highly visible and positioned above the fold, not in an obscure corner or section of the page.

3. Integrate payment options
If your goal is to persuade users into making a purchase, why dance around the question? If possible, integrate payment capabilities directly into the page.

Thanks to resources such as Paypal, Stripe, and Spaces, an advanced landing page platform, this is not only possible, but extremely easy. By empowering users to pay on the landing page itself, you can reduce the risk of losing their focus and immediately capitalize on leads.

4. Instill urgency
People respond when they sense something is scarce or limited. One of the best ways to instill urgency is to place a countdown clock on your landing page or claim that only a few more units of your product or solution are available for purchase.

5. Continually A/B test
Don’t forget about A/B testing. Whether you want to see what’s working or what’s not, if you run A/B tests on a steady basis, that can help you stay on top of things and maximize results. Optimizely  and Improvely are currently some of the best solutions on the market.

6. Use social proof
One of the most powerful things you can do is include elements of social proof on your landing page. These might include a customer testimonial, industry ratings, a celebrity endorsement, an unbiased review, or anything in between.

According to research, product reviews are 12 times more trusted than manufacturer product descriptions.

7. Include trust factors
In addition to the social proof, people love to see signs of industry credibility. If you have accreditations or badges of trust — for example, from the Better Business Bureau or other organizations — place them in a prominent position on the page to boost visitors’ trust.

Focus on building desire
Above all else, your focus should be on fostering desire in users. Address as many pain points as you can with a single, succinct message that says your product or solution is what they need to be happy and satisfied.

It’s easier said than done, of course, but with the seven foregoing tips, you’ll be well on your way to achieving this marketing feat.

http://www.business2community.com/online-marketing/7-tips-increasing-landing-page-conversions-01212989