Affiliate Marketing Myths #1: To Be a Successful Affiliate, You Have to be Passionate about the Products You Promote!

I'm sorry, but the idea that affiliates have to be passionate about the products they promote is bullcrap. It was put into circulation some time in the murky past by shovel-selling "gurus". 

 

Because gurus were saying it, soon everybody was saying it, and because everybody was saying it, it had to be true. Right?

Wrong.

The last affiliate commission I earned was for a water filter cartridge. Am I passionate about water filter cartridges? Do my visitors regard me as a "trusted authority" on water filter cartridges? Hell no.

I earned the commission because I was able to place myself in the right place in the sales funnel. The buyer searching for that specific water filter cartridge found my page dedicated to that specific water filter cartridge before he found the merchant's site. 

 

My page made it easy for him to click through to the merchant and bingo. A sale. That's it. That's what we're about. That's our business.

Selling (or, in the case of affiliate marketing, pre-selling) is a skill. A salesman can sell anything. An affiliate can pre-sell anything.

 Now, don't get me wrong. There are products I refuse to promote. Because I think they're bad products. I won't make money by promoting products I think are bad. We should never lose sight of ethics. That isn't the point here.

Stay tuned for further exploding myths. Enjoy the fireworks!

http://www.affiliatemarketingbullets.com/2015/06/affiliate-marketing-myths-1-to-be.html