3 Reasons Your Online Marketing Business Is Failing & How to Fix Them!

I wrote a post last week about how my Internet marketing business is failing to make as much money as I first anticipated. Don’t worry it wasn’t as depressing as that intro sounds but it was quite revealing and raw. 

As a firm believer in taking ownership for what does or does not happen in life, I have taken stock of certain actions over the last seven months and the necessary steps to correct them.

Here is what I observed…

Reason 1: Taking On Too Much, Too Soon
So you know how we all get hyped up on the brand new shiny toy (read business) that we just invested in and started learning about? Yeah, multiply that excitement by 4 if you are like me and have an addictive personality. 

Now, square that if you tend to believe that if you just work at it hard enough it has to happen. And add ten points if you get convinced that late nights and long days lead to faster success. 

Now multiply that by zero if you end up overwhelmed, disillusioned and quitting every time. Yup, it is a cycle and it’s vicious.

Once I started with network marketing, I was a blogging, e-book creating, website building, workshop hopping fool…Am I alone on this?

People like us spend hours just in front of the computer trying to learn everything faster, do it bigger, make it better and get there already. Problem is the more that’s taken on, the less efficient we became: blog content gets crappier and it’s hard to write engaging pieces. 

Our audience gets tired of reading the same regurgitated crap and we simply end up crashing and burning (usually with shame that it’s happening again, le sigh).  

While visions of dollars magically lining up to be counted in your account is lovely, overworking without a plan and burning out is brutal. So how do we ensure it doesn’t happen again?

The Solution 1: Chunk It Up And Chalk Up A Plan
In this book, which I wish I had taken the time and effort to read before starting this business, Yarnell & Yarnell, the authors, point out all the basic advice you can glean from anywhere online and in how to books. 

But they do teach something really important and that is how to be a professional at this business and have the right mindset.

Now if you have read the free e-book - 7 Daily Habits to Make Your Online Business Kick Ass, you would have noticed the primary focus on the mindset. And so going forward, it’s time to to adjust the force it to happen mindset. 

Because while there is nothing wrong with visualizing success and seeing the finish line, there is nothing right about taking on so much that you end up a crying, failing mess either.

Don’t know how to create a plan? Use Scott Bridges’ book Internet Marketing Plan… It’s a really affordable,  informative read. 

Or if you are sick of reading try the Business Planning Kit for Dummies which will give you step by step guide to help you create a business plan, which really goes a long way into chunking things down to bite sized pieces.

Reason 2: Inconsistency
If I had a dollar for every time I… Aww heck, who am I kidding I wouldn’t even be consistent at being inconsistent. If you get bored easily, cannot eat the same meals everyday(the horror!) 

Or find it hard to keep writing the same boring articles then you may find yourself looking at all the other shiny and exciting opportunities out there. 

Since I started Online Marketing, I started with a bunch of affiliates, signed on with Click Bank to become a product creator and even started an online course in e-newsletter marketing-yes, I am like that, judge away.

While multitasking seems great, studies continue to show that it is indeed very problematic. According to an article on Forbes.com, it may be damaging to your brain and even your career. Holy crap! 

It’s evident that doing more than one thing leads to distraction and further inconsistency in skill level and productivity but brain damage? Oy! As if I had anymore brain cells to spare, but that’s fodder for another post-lol.

Multitasking is problematic

The Solution 2: Set Realistic, Enjoyable Daily Goals
The three most important words in the above solution are : realistic, enjoyable and daily. While no no one expects to follow a schedule perfectly(no one sane that is,) every minute of everyday, (actually I can only follow a schedule if it’s a list of suggestions,) we do need to be accountable and strengthen our will power. 

So, for example knowing that you need to write 3-4 articles per week and promote products in each, gives you a measurable outcome. Did you write 2 or was it 6? It also gives you a way to answer the question, now where has the time gone? 

If you are spending more time on research so as to avoid emails or social media, then you can change it to fit the plan. Consistency for me has always been the big, fat fly in my soup. So let’s work on it together eh?

Reason 3: Not Enough Products To Promote
Okay, so this may not be anyone’s fault really. Except in a way it kinda is. See, when we choose our niche, for better or for worse we are choosing all the products that go along with it. 

So as I have choosen the online marketing information sector, I realize that unless I am promoting books and digital products and opportunities, there is hardly anything worth selling.  

And of course I could have chosen a different route but you know with the whole follow your passion and all I figured well, why not teach what I’m learning, ergo the lack of product. 

So what do we do in these situations? Well…seeing that it’s best to think about these things before hand, let’s do some damage control.

What to do when you have no products to promote?

The Solution 3: Consumable Products In A Higher Price Range
Follow your passion is bad business advice

Mark Cuban says, “don’t follow your passion, follow your effort.” Which means, focus on where you spend your time and energy, and build a business from there. But if you’re already knee deep in your pursuit of passion, then finding products that are higher priced and recurring is your best bet.

Sounds easy enough but in this situation, customer knowledge is key. This is where the true understanding of your customers will come in handy. So, for example Clickbank is a great product, for creating and promoting digital products, it also has a recurring element when people sign up for a membership. 

And even my personal favourite Wealthy Affiliate, which does not pay a high amount but does have the recurring payment capability. You can always read a review here and try it by clicking the link above or following the steps in the review. Just be sure to take it slow, because there is a lot of information to take in.

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